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Posted November 5, 2009 by Jennifer Lam (Jenius) in Asia / South East
 
 

Invitation to our book launch plus a bit about our sponsors

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I am delighted to announce that on November 10th – 15th, we will be launching my photographic memoir on culinary treasures from Singapore and Vietnam. It is a project that I have been working on for over a year and am very excited to be able to share this chapter of my life with you.

You are invited to attend the launch night on November 12th, 6 – 8pm at Global Gallery in Paddington, Sydney. Please leave a comment below or shoot me an email to get on the door list.

If you can’t make it, then feel free to drop by the gallery any time during the exhibition dates to buy your very own signed copy. I will be there every day so make my day and come say hello! :)

I Ate My Way Through Singapore and Vietnam is the perfect coffee table (or bedside table) book for any foodie. It covers my experience back to my parent’s hometown in Vietnam and includes a detour to Singapore, a country renowned for its shopping and hawker stalls.

I’ve loved photographing and writing about this breathtaking trip and am delighted at being able to share the irresistible flavours of South-East Asia with you. The book is full of dramatic photographic images; ones that I hope will allow you to taste the delectable culture and magic of street food vendors who work with little more than a cart and some humble ingredients.

This is a limited print run, so I hope that readers who have followed me throughout the almost 4 years of blogging will find this a cool collectable.

And for those who have only just discovered this blog recently, I hope you like what you see and are intrigued to follow me through Singapore and Vietnam.

Of course the book will also make a fantastic Christmas gift, so feel free to buy two :)

The book is priced at $49.95 (AUD) with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam; and is available for sale via www.iatemywaythrough.com, at Global Gallery during the exhibition dates, at Ampersands Cafe and Bookstore, Storm Imaging and soon, through selected cafes, delicatessens, restaurants and independent book stores.

I have also set up an affiliate program which will allow you to make $5 from every sale that you generate. Find out more at www.iatemywaythrough.com.

When there’s a launch, there’s a party, and as mentioned above, on November 12th, 6 – 8pm, readers of JENIUS (yes, that’s you! Please shoot me an email if you would like to attend ), bloggers, chefs, food and travel editors, influential young professionals and friends are invited to experience I Ate My Way Through Singapore and Vietnam with a photography exhibition, and a selection of authentic Vietnamese canapés served by Saigon Saigon, matched perfectly with Aja wines.

I am extremely excited to be partnering up with Saigon Saigon and Aja wines.

Saigon Saigon, Vietnamese cuisine in Glebe, Sydney

Saigon Saigon takes pride in offering authentic Vietnamese cuisine in a contemporary space. With background music being a blend of traditional Asian instruments and modern urban beats, I think they offer the perfect dining atmosphere –a cool place to hang out with the right level of noise and intimacy.

Their décor of paintings, wood carvings, hand-made lanterns and bamboo menu folders have all been sourced from Saigon, Vietnam; and most produce is even purchased personally by the Vietnamese restaurant owner’s mother on a daily basis.

I believe this popular restaurant in Glebe will help bring to life an authentic Vietnamese taste without guests having to board a plane.

Aja wines -the perfect match with Asian cuisine

Aja (pronounced Asia) was a simple choice for me to partner with as I simply adore their blends, which have been specifically combined to match Asian cuisine.

Aja aims to achieve an upfront fruitiness which complements a wide variety of Asian flavours, from the more delicate, fragrant ingredients in Asian cuisine, to counterbalancing the heat of spicier dishes; plus it has a crisp finish which helps to cleanse the palate, and serves the Asian custom of sharing several very different flavoured dishes in the one meal.

Aja Blush was created next for anyone (like me) who prefers red to white. A lower alcohol, lightly sparkling Moscato blush wine, Aja Blush is deliciously refreshing with just a hint of sweetness. Mmmmmm…


I Ate My Way Through Singapore & Vietnam, RRP $49.95
Exhibition dates: Tuesday 10th  – Saturday 14th November, 11am – 6pm and Sunday 15th November, 12 – 4pm
Launch night: Thursday 12th November, 6 – 8pm
Location: Global Gallery, 5 Comber Street, Paddington, Sydney
More info: Visit the official website


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So dear readers, I hope you can make it to the exhibition and/or launch night, and don’t forget to buy a book or two :)

Love,
Jen
x


Jennifer Lam (Jenius)

 
Jennifer is the founding blogger of I Ate My Way Through (originally, Jenius.com.au). Having grown up in a family where food was always at the centre of all celebrations, family events and milestones, Jen is obsessed with capturing irresistible flavours and stories from myriad cultures. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering people to have good food and invigorating adventures - because life is too short for mediocre meals or dull travel. Her hobbies are breakfast, lunch and dinner. She's globally curious, passionate about female entrepreneurship, is a soy chai latte fanatic, and loves vintage, dressmaking and photography.