This week’s edition of 9to5 included a cover story on our national obsession with all things culinary and the rise of the food blog, featuring quotes from myself (yay!), Tom of, Lorraine of and Maeve O’Meara of Food Safari.
Are we savvier or are we obsessed?
Read the full cover story on 9to5 online >
9to5 cover story on food porn - as our taste buds tingle with anticipation for Taste Of Sydney this month, Elise Pitt investigates our national obsession with all things culinary and the rise of the food blog.
And if you’re eyeing the waffles pictured in the article, you can check out that post here. They’re none other than my very comforting coconut and pandan waffles… Mmmm…

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Jennifer is the founding blogger of I Ate My Way Through (originally, Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. When not running her two companies (she is also the Managing Director of The Bamboo Garden online marketing agency), Jen can be found exploring old-world charms at vintage markets and delving into local eats around the world. She has a weakness for fried chicken.
  • Congrats on getting in in a feature story. I think we are both more savvy and some of us obsessed. Not that there is anything wrong with it.
    I think Maeve’s comment says it all. “In the space of a generation we have moved from an Anglo meat and three veg culture to a really vibrant food-loving country”. The rise of food blogging is just a new way we can talk about food and gain inspiration.

  • Congratulations!
    Your blog is excellent, as always.
    We look forward to featuring you too..!