Last Thursday, I had the privilege of attending the Sydney Royal Easter Show’s showbag launch media event which you could say was like fulfilling a childhood fantasy! Imagine, all 302 showbags spread out in one giant hall… no crowds, no queues and plenty of time to snoop for new showbags as well as old classics. (Yep, I’m one of those people who never leave without a Bertie Beetle bag!)
As like last year and probably the year before, cooler bags seem to be a trophy item with showbags this year such as Dora the Explorer, Dare Iced Coffee, Nova, Dairy Farmers and a heap more including them in their mix. They must have discovered my reasoning pattern as anything functional gets big ticks from me.
Oh, and an exciting new one in the range is the Gossip Girl showbag which comes complete with B’s headband! You know you want it!
I’ve also put together a short video for your very own sneak peek:

Check out the complete showbag catalogue on the official website. What showbags are you gonna get this year?
Sydney Royal Easter Show 2010
When: Only 4 weeks away! 1 – 14 April
Where: Sydney Olympic Park
More info: www.eastershow.com.au

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Jennifer is the founding blogger of I Ate My Way Through (originally, Jenius.com.au). Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. When not running her two companies (she is also the Managing Director of The Bamboo Garden online marketing agency), Jen can be found exploring old-world charms at vintage markets and delving into local eats around the world. She has a weakness for fried chicken.