Last Thursday, I had the privilege of attending the Sydney Royal Easter Show’s showbag launch media event which you could say was like fulfilling a childhood fantasy! Imagine, all 302 showbags spread out in one giant hall… no crowds, no queues and plenty of time to snoop for new showbags as well as old classics. (Yep, I’m one of those people who never leave without a Bertie Beetle bag!)
As like last year and probably the year before, cooler bags seem to be a trophy item with showbags this year such as Dora the Explorer, Dare Iced Coffee, Nova, Dairy Farmers and a heap more including them in their mix. They must have discovered my reasoning pattern as anything functional gets big ticks from me.
Oh, and an exciting new one in the range is the Gossip Girl showbag which comes complete with B’s headband! You know you want it!
I’ve also put together a short video for your very own sneak peek:

Check out the complete showbag catalogue on the official website. What showbags are you gonna get this year?
Sydney Royal Easter Show 2010
When: Only 4 weeks away! 1 – 14 April
Where: Sydney Olympic Park
More info: www.eastershow.com.au

Previous articleThe ChocolateSuze Wedding Extravaganza
Next articleMarch Into Merivale 2010 & the Cointreau Blush cocktail
Jennifer is the founding blogger of I Ate My Way Through (originally, Jenius.com.au). Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. When not running her two companies (she is also the Managing Director of The Bamboo Garden online marketing agency), Jen can be found exploring old-world charms at vintage markets and delving into local eats around the world. She has a weakness for fried chicken.
  • Ooo sounds like fun. I love all the dodgy things in show bags that break as soon as you get them home. I think a tip for the kiddies (and young at heart) is to get ones with as many lollies and chocolate as possible. Do they have a Gossip Girl show bag with a Chuck Bass scarf?

  • so was it all look and no touch? did you get to take any bags home with you? 🙂 i remember loving the Smiths bag!

  • Jen

    Haha, I was so disappointed last year when my radio shower died after a single use! Good advice, I always go for the food showbags too… I find that the magazine ones are just full of sample items and back issues. I won’t be surprised if a Chuck Bass showbag is launched next year!

  • Jen

    Lots of touching on my behalf but I didn’t take any home. It was much nicer what they did anyway – they invited sick kids from the Childrens Hospital to road test the showbags! :))

  • Hi Jen, love the new banner 🙂 Love your work, like always. Reading your blog is my daily entertainment.

  • I had my eye on the Darrell Lea showbags
    I wish I had of known there were other bloggers there – I would’ve scouted you out and introduced myself

  • Jen

    Aww thanks so much Aliza!

  • Jen

    Ah, I don’t remember seeing the Darrel Lea ones! Pity we didn’t get to meet either 🙁

  • Haven’t been the the sydney show since the last Moore park one in 1997… so no, no showbags (unless someone wants to send me down a hello kitty one? )

  • looking for ideas

    hey if anyone has any ideas for showbags let me know
    we are part of the creative team and looking for what you want in your showbags

  • Rose

    What happens if the showbag you want is finished?

  • Rose

    Are you still going to be able to find the showbag you want on the last day of the show?

  • Jen

    wow that’s a long time! it’s changed quite a bit! more rides, trendier showbags…

  • Jen

    There’s usually plenty of stock until the last day or so… I’d recommend going sooner than later!

  • Jen

    I hope so! A few had already sold out on the day I went but I’m sure it was just a temporary stock hold-up… I have my fingers crossed for you!

  • Rose

    when you went was there a lot of diva and NY accessories left?

  • Jen

    I went on Easter Monday so there was still plenty of everything 🙂

  • Rosaline

    wow… nice homepage!!.

  • Rosaline

    EASTER SHOW WAS DA BES!!!!!!!!! CANT WAIT 2 GO AGAIN NEX YR!!!

  • Nessa.

    I’m going this year, so keen! I cant wait to pick up my own gossip girl SB, but i’m soo devo that they dont have any jumbo-posters ):