So there was a cover story in yesterday’s paper (The Age & SMH) which gave kudos to a handful of my favourite food blogs. JENIUS received a miniature mention (yay!) but unfortunately the article was more Melbourne based so a lot of Sydney bloggers missed out.

As the online version was cropped, I’ve uploaded scans for those of you who are keen to read the entire article. Here’s page 1, page 2 and page 3.


The article talks about the beauty of blogging, the growth of the food blogging community and the success/recognition of and journey of some bloggers. It also raises the age old debate about accepting freebies, sponsorship and advertising as well as running giveaways and promotions.

Thankfully, Paul Best, the journalist behind the article, emailed me to confirm his information, because I otherwise would have been incorrectly grouped under the “blog full-time” category and the next few words “or pursue opportunities it has created” may not have been added to the article. Funnily enough, it is that journalistic trait which I appreciate, that many food professionals believe is lacking from bloggers. A quote from the article says “It’s the lack of qualifications and checking of details that concerns us”.

And strangely, while I disagree with the quote, I do understand the concern. I think people just need to relax and see a blog for what it is – not as a formal review but as a peek into somebody’s food diary – and nobody ever checks the details when writing in a diary, because it’s personal and honest, not necessarily objective.

Technically to start up a food blog, all you would need is internet access and an appetite & passion for food (an understanding of the bloggers’ code of ethics and stuff about credibility and integrity could probably be a requirement too, but honestly, it’s just a lot of common sense).

And that’s the whole carefree fun of blogging.

Anyone can set up a blog in seconds but what sets one blog apart from another, is talent, personality and commitment.

  1. Talent in being able to convey an experience or recipe articulately
  2. Personality interesting enough to captivate an audience and add entertainment value or likeable enough for them to associate with you and want to read your insights
  3. Commitment to continually do so and not neglect your audience… We all know how much time it takes to write a blog post, and how much money it drains long-term when living a life filled with good food!

Hate a blog? Don’t read it. Like a blog? Leave a comment and let the blogger know!

Previous articleUncorked Restaurant
Next articleWaffle Waffle Le Fruitier, Japan
Jennifer is the founding blogger of I Ate My Way Through (originally, Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. When not running her two companies (she is also the Managing Director of The Bamboo Garden online marketing agency), Jen can be found exploring old-world charms at vintage markets and delving into local eats around the world. She has a weakness for fried chicken.