So there was a cover story in yesterday’s paper (The Age & SMH) which gave kudos to a handful of my favourite food blogs. JENIUS received a miniature mention (yay!) but unfortunately the article was more Melbourne based so a lot of Sydney bloggers missed out.
The article talks about the beauty of blogging, the growth of the food blogging community and the success/recognition of and journey of some bloggers. It also raises the age old debate about accepting freebies, sponsorship and advertising as well as running giveaways and promotions.
Thankfully, Paul Best, the journalist behind the article, emailed me to confirm his information, because I otherwise would have been incorrectly grouped under the “blog full-time” category and the next few words “or pursue opportunities it has created” may not have been added to the article. Funnily enough, it is that journalistic trait which I appreciate, that many food professionals believe is lacking from bloggers. A quote from the article says “It’s the lack of qualifications and checking of details that concerns us”.
And strangely, while I disagree with the quote, I do understand the concern. I think people just need to relax and see a blog for what it is – not as a formal review but as a peek into somebody’s food diary – and nobody ever checks the details when writing in a diary, because it’s personal and honest, not necessarily objective.
Technically to start up a food blog, all you would need is internet access and an appetite & passion for food (an understanding of the bloggers’ code of ethics and stuff about credibility and integrity could probably be a requirement too, but honestly, it’s just a lot of common sense).
And that’s the whole carefree fun of blogging.
Anyone can set up a blog in seconds but what sets one blog apart from another, is talent, personality and commitment.
- Talent in being able to convey an experience or recipe articulately
- Personality interesting enough to captivate an audience and add entertainment value or likeable enough for them to associate with you and want to read your insights
- Commitment to continually do so and not neglect your audience… We all know how much time it takes to write a blog post, and how much money it drains long-term when living a life filled with good food!
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