To celebrate the 7th blogoversary of JENIUS: The Spectacular Culinary Adventures of a Sydney Gen Y, I thought it would be suitable to overhaul the entire blog. I’ve been working on this secretly the last two months and am sooo thrilled to be finally revealing this exciting new phase!

When I started blogging seven years ago, it was merely to serve as an online gourmet logbook so that I could save time from sending the same food photos and dining recommendations to multiple friends and family. I was just 22 at the time so naturally, my style of writing and food photography has evolved over the years. I featured some of the blog facelifts in the 5th blogoversary blog post a few years ago, but this time, I wanted something more sophisticated and reflective of the change in both myself and my vision for this blog. In addition to migrating all 600+ blog posts and almost 4,000 comments from Movable Type to WordPress, I’ve also revamped the navigation system, the archive formatting, the tagging and category groups, and most importantly, I’ve improved the homepage layout and overall user experience so you’re not scrolling through mammoth pages on every load.

The first thing you may have noticed is that we have a new home at IAteMyWayThrough.com! As of today, Jenius.com.au will be simply known as I Ate My Way Through, and will be redirecting to IAteMyWayThrough.com. Please bear with us as we continue to redirect all of the thousands of pages this week.

I established I Ate My Way Through as a separate brand in 2009 when I begun running food tours. While my team and I have guided over 1,000 food-loving Sydneysiders into Sydney’s suburban pockets, our growth has been capped by my capacity to juggle both I Ate My Way Through, Jenius.com.au, and my other business ventures. By merging I Ate My Way Through and Jenius.com.au, I’m dedicated to focusing on running it as a real commitment. Not as ‘just’ a personal food journal or some food tours that I run ‘on the side’, but as an online destination that savvy foodies and travelholics can turn to for inspiration, authentic opinions, honest reviews, candid dining and travel tips and more. I will still be personally blogging as ‘Jenius’ and will be joined by a growing network of contributors who each will offer invaluable insights and a unique voice. New stories will be published several times each week and I’m hoping to move into a multiple-times-daily basis soon after.

While previously you could search for restaurants via cuisine and location, we’ve now added an ‘Occasion‘ category that enables you to browse by more meaningful categories such as date night, cheap and cheerful and special.

Another growth pain from Jenius.com.au was the ‘Product Reviews’ section. Everything from event launches through to cookbook reviews were dumped into this broad label. You’ll see that I’ve now given Product Reviews it’s own section on the main navigation. Product reviews are now broken into smaller and more relevant categories: airlines, appliances, consumer goods, cookbooks, cooking classes, cookware, cruises, gadgets, mobile apps and specialty products.

Furthermore, due to frequent request, I’ve also added a Popular Features section in the footer which provides quick links to the top ten most read articles.

Inspired by I Ate My Way Through‘s tour attendees, I’ll also be expanding the food tours offering to cover more of Sydney, and soon, run bespoke events.

More and more of you were reading Jenius.com.au from a mobile device so I’ve made sure that this new website is mobile friendly with it’s very own responsive design for mobile browsers.

I’m pleased to announce that the Top 100 Australian Food Twitterers list has made a comeback and the Top 100 Australian food blogs list will be re-introduced later this year.

Thank you so so much for sticking by all these years! I’m truly living the dream. Jenius.com.au has been a fun journey and I look forward to sharing many more great eats with you here at I Ate My Way Through. Please spread the word and take your time to familiarise yourself with all the new sections!

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Just before you go, I’d like to ask for your support in the 2013 Ultrabook Pedestrian Blogster Awards! I’m a finalist in the food category and I’d be over the moon if I won! To vote for me, click on the banner above or here and click on the Facebook LIKE button.

And lastly, to celebrate the launch of this new website, the wonderful guys at Kitchenware Direct have offered a $300 voucher for one lucky Jenius / I Ate My Way Through reader to win!

Celebrate the launch of our new website and win a $300 voucher to spend at Kitchenware Direct

Shop til your heart’s content with Kitchenware Direct’s incredible range! The $300 could contribute largely towards part of a new Kitchenaid mixer or a Nespresso coffee machine, or why not get the pasta machine or pressure cooker you’ve always dreamt of?

You will receive either one entry or five entries per task you complete, depending on the task. So if you tweet about the giveaway, you’ll get five entries. If you also answer the competition question, you’ll get a total of ten entries, etc. The more times you enter, the bigger your chance is at winning!

One lucky winner will be drawn at random to win a $300 voucher from Kitchenware Direct!

a Rafflecopter giveaway

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Competition Terms and Conditions

  • This giveaway is open to Australian residents only
  • You must use the Rafflecopter entry form below to enter the giveaway
  • To complete each task, you must first click on the +1 or +5 button. Follow the instructions for that task, then to record the entry, remember to hit the green Enter button on the bottom right! You must do this, otherwise your task won’t register as a competition entry.
  • One lucky reader will be chosen at random to win the $300 voucher from Kitchenware Direct
  • The Kitchenware Direct voucher is valid for 12 months from the date of issue

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Jennifer is the founding blogger of I Ate My Way Through (originally, Jenius.com.au). Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. When not running her two companies (she is also the Managing Director of The Bamboo Garden online marketing agency), Jen can be found exploring old-world charms at vintage markets and delving into local eats around the world. She has a weakness for fried chicken.
  • I absolutely loved your wedding post. With such a personal event, you openly shared it with all your readers. It was truly an amazing post that touched all of our hearts. Wishing you such a loving, happy, healthy and food filled future with your new husband.

  • I absolutely loved your wedding post. With such a personal event, you openly shared it with all your readers. It was truly an amazing post that touched all of our hearts. Wishing you such a loving, happy, healthy and food filled future with your new husband.

  • Well done on the new design Jen! It’s such a mammoth task pulling everything over from another platform and making it beautiful 🙂
    Absolutely loved your wedding post. It was so beautiful (and real!) and I can’t believe you managed to put it together in such a short amount of time.

  • milkteaxx

    congrats on the migration, the new site looks marvellous! ive been a long time reader recent commenter and your posts are so inspiring to us young people! my fav post is defss your wedding, love how u planned every single bit of it! no cliches at all! awesome!

  • Happy 7 years 🙂 and the new look of the site looks greats! My fav post would be the teochew kueh recipe, I got a soft spot for hand me down recipes!

  • Happy 7 years Jen! Great to see that you’re doing so well!

  • Happy 7 years jen! really like the Wedding post of yours! Congrats again!

  • JenniferBush1

    I’m a cynical local, assuming The Tramcar Restaurant is a tourist trap! LOVED reading your review: added it to destinations for my foreign visitors!… http://www.iatemywaythrough.com/2010/04/tramcar_restaurant/

  • Lil

    I have fond memories of going through all your entries when I was in high school. You’re the first food blog I ever read and followed, and it ignited my passion for food as well.

  • Congratulations Jen, and I look forward to your fab foodie musings on your new home! All the best – Robyn

  • HeavenIngred

    Congrats Jen – sounds like you are having a crazy busy year!

  • LeanneMareeRenehan

    I loved you review of the Shangri-La Hotels Afternoon tea, I wish I had seen it before I had a very disappointing one elsewhere.

  • Mishmumof3

    Congrats on the website! I enjoyed reading the Afternoon Tea at Shangri-La Hotel Sydney. Looking at those scones, jam and cream got my tummy moaning.

  • The website looks great! Congrats 🙂

  • My personal favorite post was about the Sea Princess cruise to New Zealand!  Not only was it posted on my birthday, but it looked like so much fun and the food looked awesome!  The sushi party looked really fabulous as well, I would have loved to have eaten *all* the sushi!  😀

  • HeavenIngred Thank you! Indeed it has been, but I’m totally loving every moment of it 🙂

  • Tina at bitemeshowme Thanks so much Tina! I can’t believe it’s been 3 months since the wedding already! Married life has been awesome 😀

  • shez Thanks Shez! Yes, it was one thing after the other… the wedding then the blog migration, I can finally take a breath now!

  • milkteaxx Aww thanks for the lovely words! I’m blushing 🙂

  • JenniferBush1 Hahaha I probably cringed when I realised that’s where we were eating! Actually, I cringed just reading the opening paragraph, lol!

  • @Passionatemae Thanks lovely!

  • idreaminchocolate Thank you! You’ve reminded me that I seem to have come to a halt with getting recipes from my parents! Time to re-initiate!

  • @Lil Your comment made my day 🙂

  • @Jamieanne They throw some pretty crazy food parties on a cruise!

  • Love the new look – congratulations! My favourite section is the Grow it-Cook it as I’m trying to be more garden-friendly too. Would love to see more.

  • _GreenTea_

    http://www.iatemywaythrough.com/2012/03/hsw_makeover_challenge/
    I loved the storage ideas, I “stole” a few for my own kitchen.

  • DianneChilds

    Loved ‘What I Ate In 3 Days in Singapore’. I’ve been to Singapore, so it’s great to read of other’s experiences!

  • Rachael Rowberry

    I’m just new here, but look forward to being part of your special moments soon

  • twcourt

    Loved your wedding post. 🙂

  • loved your wedding post (especially the youtube video!)

  • Lildeity

    Love the new mobile feature! Makes reading your blog a lot easier

  • Jessica

    Your wedding post recently was one of my favourites. It was nice to see how you really made it your own.

  • Annie

    While I love all your posts about restaurants and the amazing pics you take, a really lived your post on you wedding! You looked amazing!

  • TracyBoulter

    Your article on healthy eating Kale chips as I have it growing in my vegetable garden ready to pick, can’t wait to try it.

  • Donna

    I enjoyed your blogs from your trip to Fiji. The locations and food looked fantastic. So fresh it makes my mouth water just recalling the blogs.

  • mandachic84

    All the reviews especially the Philips Saeco coffee machine, it provided real clear points that played a deciding role when choosing one of my own!

  • bubble936

    I love trying new recipes you share with us. My favourite is Raw vegan truffle balls which has become everyone’s favourite at our home.

  • Paris Blake

    Excited to see the new website and direction, you have been my gastronomic yoda since moving to Sydney, to the next chapter!

  • gocatgo1
  • Siaw Wei

    Congratulations!! and I love your wedding posts!!!

  • Jennifer,you doing your best I appreciate your work. I am Chef and pro writer. Recently reviewed on Best Rice Cooker in 2017 For your kind perusal i am just providing you a link. Please review it hope so it’s a lot for you. http://instantricecooker.com I am waiting your reply honey.