Happy Chinese New Year! In some rather exciting news, we will be working with Asian Home Gourmet at Sydney's Chinese New Year festival market over the next three days! We will be on stage, presenting a line up of delicious kitchen demonstrations.

I Ate My Way Through Singapore & Vietnam will also be on sale so pop by and say hi!

Event Details
Date: Friday 12 - Sunday 14 February 2010
Time: Friday 4.00pm-10.00pm & Saturday/Sunday 11.00am-10.00pm
Venue: Belmore Park, across Eddy Avenue from Central Station
Cost: Free
For more information: www.cityofsydney.nsw.gov.au/cny/Events/ChinatownMarkets.aspx

I Ate My Way Through Singapore & Vietnam is now stocked at even more bookstores - just in time for Christmas! Check out our list of stockists on the Contact page and buy a copy or two for that special foodie in your life.

As seen in 9to5!

On page 56 in the Alive section of this week's edition of Nine To Five Magazine, is a fantastic review of our book!

It reads:

Food blogging it seems, is the new rage and one of Australia's best is Jennifer Lam (best known for her blog jenius.com.au). Lam has switched the blog for the book in the first of her I Ate My Way Through collection and she invites you on her journey to the exotic food-loving countries of Singapore and Vietnam. Part photography journal and part travel diary, the book is the perfect coffee table addition and thoroughly shows Lam's gastronomic experience (she even covers the plane food). With inspiring dishes and brilliant photos you'll feel like you're at the table.

Nine To Five is a valuable source of shopping, fashion, beauty, health, food, travel and career advice for people living and working in Sydney. It is published every Monday and has a circulation of 40,116.

The perfect addition to any foodie's bedside table: I Ate My Way Through Singapore & Vietnam

It has been a long tradition that foodies alike dose off to sleep with a culinary book in hand.

At 240mm x 200mm, I Ate My Way Through Singapore & Vietnam, is a huggable hardcover photographic memoir coffee-table style book that has been tested by many foodies including the book’s author, Jennifer Lam (of top Australian food blog, JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au). She has produced this book to “excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!”.

I Ate My Way Through’s books are designed and produced with a focus on combining beautifully illustrated designs with delectable photographs and stunning high quality print materials –making them an ideal gift for foodies this Christmas.

I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through's finished products are unique, innovative, and the very best.

I Ate My Way Through’s first book: I Ate My Way Through Singapore & Vietnam (RRP $49.95) is available for purchase online at www.iatemywaythrough.com or at selected delicatessens, cafés and independent book stores such as Ampersands Café and Bookstore in Paddington and Storm Imaging at Surry Hills; with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

For further information about I Ate My Way Through books and stockists, visit www.iatemywaythrough.com.

For all media and distribution enquiries, interviews or images, please contact Jennifer Lam on 0413 907 414 or jennifer@iatemywaythrough.com.

We are exhausted! Thanks to the support of over 150 Sydney food aficionados including bloggers, chefs and travel/food editors, last night's launch of I Ate My Way Through Singapore & Vietnam was a success! A big thank you goes out to everyone who attended, as well as our sponsors, Saigon Saigon and Aja wines who brought the experience to life!

As seen in MX Newspaper!

We are thrilled to have been featured in today's MX newspaper! Sydney commuters were greeted with a big foodie smile on page 5 of MX. MX is a bright, energetic must read for the busy city worker targeting the young and affluent – a generation driven by aspiration. mX provides an afternoon ‘pick me up’ for city commuters with its daily mix of fun news, sport and entertainment.

FOR IMMEDIATE RELEASE

I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Founded upon the entrepreneurial spirit of top Aussie food blogger, Jennifer Lam (of JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au), I Ate My Way Through is on a mission to excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!
I Ate My Way Through's books are designed and produced with a focus on combining beautifully illustrated designs with stunning high quality print materials -making them ideal gifts or must-have bedside or coffee table books.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through's finished products are unique, innovative, and the very best.

I Ate My Way Through’s first book: I Ate My Way Through Singapore & Vietnam is out now (RRP $49.95) with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

I Ate My Way Through will be inviting guests to experience their new book: I Ate My Way Through Singapore & Vietnam at Global Gallery on Thursday 12th November; with a photography exhibition and a selection of authentic Vietnamese canapés from Saigon Saigon matched perfectly with Aja wines.

Saigon Saigon is a popular restaurant in Glebe, offering an authentic Vietnamese dining experience. In fact, their décor of paintings, wood carvings, hand-made lanterns and bamboo menu folders have all been sourced from Saigon, Vietnam; and most produce is even purchased personally by the Vietnamese restaurant owner’s mother on a daily basis. They will help bring to life a real Vietnamese taste without guests having to hop on a plane. For more information about Saigon Saigon, visit www.saigonsaigon.com.au.

Aja (pronounced Asia) and Aja Blush have been specifically blended to match Asian cuisine.  Ajaaims to achieve an upfront fruitiness which complements a wide variety of Asian flavours, from the more delicate, fragrant ingredients in Asian cuisine, to counterbalancing the heat of spicier dishes; plus it has a crisp finish which helps to cleanse the palate, and serves the Asian custom of sharing several very different flavoured dishes in the one meal. Aja Blush was created next for anyone who prefers red to white.  A lower alcohol, lightly sparkling Moscato blush wine, Aja Blush is deliciously refreshing with just a hint of sweetness.  For more information and stockists visit www.ajawines.com.au.

The I Ate My Way Through exhibition will be displayed at Global Gallery in Paddington, Sydney, for 1 week -starting Tuesday, 10th November, 2009.

For further information about I Ate My Way Through books and stockists, visit www.iatemywaythrough.com.

For all media and distribution enquiries, interviews or images, please contact Jennifer Lam on 0413 907 414 or jennifer@iatemywaythrough.com.

FOR IMMEDIATE RELEASE

I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Founded upon the entrepreneurial spirit of top Aussie food blogger, Jennifer Lam (of JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au), I Ate My Way Through is on a mission to excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!

I Ate My Way Through's books are designed and produced with a focus on combining beautifully illustrated designs with stunning high quality print materials -making them ideal gifts or must-have bedside or coffee table books.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through's finished products are unique, innovative, and the very best.

I Ate My Way Throug’s first book: I Ate My Way Through Singapore & Vietnam is out now (RRP $49.95) with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

I Ate My Way Through will be officially launching at Global Gallery on Thursday, 12th November, with wine sponsorship from Aja (pronounced Asia). Aja White and Aja Blush have been specifically blended to match Asian cuisine. For more information and stockists visit www.ajawines.com.au.

The I Ate My Way Through exhibition will be displayed at Global Gallery in Paddington, Sydney, for 1 week -starting Monday 9th November.

For further information about I Ate My Way Through books and stockists, visit www.iatemywaythrough.com.

For all media, sponsorship and distribution enquiries, interviews or images, please contact Jennifer Lam on +61 (0) 413 907 414 or jennifer@iatemywaythrough.com.

Save the date! We are proud to confirm that we will be launching officially on November 9 - 15. Launch night TBC. Don't forget to subscribe for an invite!

We have just joined the Twitterverse! Follow us on Twitter to see what we're up to.

This website is officially launched! Special thanks to Lash Creative for the sleek design. Why not become a member of our forum? Discover the world's best street food vendors or share a personal favourite.

The first shipment has arrived! Hooray! There's 1 tonne of books so we'll be busy unloading today. Stay tuned :)

We have with us here, the advance copy of I Ate My Way Through Singapore & Vietnam! It’s such a beautiful book, we’re feeling quite teary and proud.

Jennifer boards an Emirates flight to London! She will be eating her way through London, Barcelona, Paris, Cannes, Monaco, Nice, Bologna, Venice, Santorini and Dubai in the next 5 weeks.

Proof-reading the final design before submission to the printers!