Guess which event made the cover story of this month's issue of Parramatta Sun Magazine?

I Ate My Way Through Granville of course!

Click on the below image to read the full article. (PDF, 2.86MB)

Agenda Daily, Sydney's guide to all the best things to eat and do, today featured our Granville food tour!

Take a food tour of Lebanon - no visa required

Cooking, like languages, is one of those things best learnt in situ: total cultural immersion means total cultural absorption, we think. Want to cook great Lebanese? Jump on a plane and get chopping.

All very well and good, you say, but it’s not that easy to long-haul from Sydney.

Now help is at hand in the form of new Middle-Eastern themed cooking tours – or ‘progressive brunches’ as they like to be known – in our very own backyard. ‘I Ate My Way Through Granville’ is a guided feast through the bustling Lebanese hub of Granville, 22km west of Sydney. No visa needed and a short trip away by train. The once-monthly gastronomic tours kick off tomorrow, so yalla, get going.

Passionate Lebanese chef Norma Dakhoul starts the three-hour expedition with a feast of a breakfast including za’atar-topped breads and fresh cheeses. Next, it’s a dip into the colourful groceries, butchers, supermarkets and bakeries that make up the Beirut-on-Sydney suburb and a rundown of techniques, traditions and anecdotes from Norma’s childhood.

Leaving no room for girly appetites, a full mezze lunch at renowned Deek Duke restaurant follows. As well as the usual suspects like baba ghanoush, fattoush and falafel, it’s all about exploring lesser-known, authentic favourites, so expect nkhaat (lamb’s brains pan fried with garlic, lemon and coriander) or kafta (aka kofta: lamb mince marinated in spices), cooked in a variety of ways.

Wrap up the journey with a visit to a pastry palace – as no visit to Lebanon is complete without a sugar overload in the form of syrupy baklawa – before rolling home to wow those less travelled with your newfound expertise. When you can think about eating again, that is.

I Ate My Way Through Granville, featured in the Parramatta Advertiser!

Our team couldn't be happier when we saw the size of the spread of this article. Check it out -

A stroll to Lebanon

The flavours, smells and sounds of Granville are enough to entice foodies from across the city to sample the suburb's unique sweet and savoury delights. This week, the Advertiser let the experts lead the way on a tour of Sydney's up-and-coming Lebanese eat street.

Click the following links to read the full story:
PAGE ONE (PDF, 396kb)
PAGE TWO (PDF, 1.96mb)

I Ate My Way Through Granville, mentioned in the City Hub and City News!

The latest addition to our guided culinary tours scored a mention in this week's editions of the City Hub and City News.
Woohoo!

Baba With Bloggers

Food blogger Jennifer Lam (Jenius) believes that these days “everybody talks about Lebanese charcoal chicken and toum (garlic sauce), falafels, tabouli, fattoush”. She might well be right – most people I know have certainly gone beyond the kebab shop. If you’re keen to take your knowledge of Lebanese cuisine to the next level, join Jen and cooking instructor Norma Dakhoul for a guided Granville adventure. Jen finds it amazing that “people can get a true taste of Lebanon only 22km (approx 40mins) away from the CBD.” Priced at $80/head, your tour will include exciting tastes like manakeesh (popular for breakfast), Lebanese cheeses and a sumptuous banquet lunch.

PRESS RELEASE

A taste of Lebanon right on Sydney's doorstep

I Ate My Way Through has partnered with Norma Dakhoul, cooking class instructor and the founder of Norma’s Lebanese Foods to launch I Ate My Way Through Granville, the latest addition to their series of guided culinary tours.

I Ate My Way Through Granville will take tour attendees behind the ordinary suburban façade of Granville, which is located just 22km west of the Sydney city centre, to uncover the buzzing Lebanese hub and hidden gourmet gems that are studded within.

Part walking tour and part progressive brunch, attendees will start with a popular Lebanese breakfast of manakeesh, freshly baked pizza-style bread, with toppings like aromatic sprinkling of za'atar (a spice mix of dried oregano/thyme with sesame seeds, sumac and salt & mixed with olive oil), lahem bi ajeen (mince, onions, tomatoes & spices) or Lebanese cheeses before following Norma to her favourite places for sourcing Lebanese ingredients including stops at the best Lebanese butcher, greengrocer, Middle Eastern supermarket and bakery.

Tour attendees will also learn about Lebanese eating techniques and cooking traditions and will enjoy an exquisite lunch banquet as well as tastings at a pastry palace!

Sydneysiders who are hungry for a real taste of Lebanon can take part in this Lebanese culinary extravaganza from February 12. Tours will be run monthly and cost $80, which includes all food.

For more information, visit www.iatemywaythrough.com/tours.html#granville

- ENDS -

For press passes, images or for interviews with Norma Dakhoul, contact Jennifer Lam on jennifer@iatemywaythrough.com or phone 0413 907 414.

Invitation to join us in India

I Ate My Way Through has partnered with highly respected Indian food blogger, published gastronomy columnist, writer, consultant and author ‐ Rushina Munshaw Ghildiyal ‐ to present I Ate My Way Through India, a guided culinary tour to some of India's most vibrant cities such as Hyperabad, Cochin, Goa, Mumbai, Delhi, Agra and Rajasthan.

This opportunity presents tour attendees with the chance to explore the culinary treasures of India in style, with a local gastronomy expert as their personal guide!

As with all I Ate My Way Through tours, attendees will be taken off the eaten track into lesser known regional cuisines of India.

The itinerary features dozens of carefully selected experiences designed to bring out the full flavour of India and feature culinary experiences that will span the spectrum from street food, home kitchens and fine dining experiences to market tours and demonstrations with expert cooks and chefs, local food artisans and intimate contact with local regional cuisines, foodways and traditions.

There are two departures next year, and three travel options -

Feb / Mar 2011 Departure

• Tour 1 South India (25 February  – 7 March 2011 / 10 nights / 11 Days)
• Tour 2 North India (10 March  – 20 March 2011 / 9 nights / 10 Days)
• Tour 3 Combine Tour 1 & 2 + get 3 free nights in Goa (25 February – 20 March 2011 / 23 nights / 24 days)

Sep / Oct 2011 Departure

• Tour 1 South India (30 September  – 10 October 2011 / 10 nights / 11 Days)
  
• Tour 2 North India (13 October  – 23 October 2011 / 10 nights / 11 Days)
  
• Tour 3 Combine Tour 1 & 2 + get 3 free nights in Goa (30 September – 23 October 2011)
  

Tours run by foodies, for foodies

Our recent participation in The Sydney Morning Herald Crave Sydney International Food Festival has been a hit! Our tours are pretty much booked out and we've also had mentions in the press! This one was in this week's circulation of City Hub and City News:

Backstage Blogger Tours

Food bloggers are often the first to find great suburban ethnic gems. If you've always wanted to uncover the hidden Vietnamese treasures of Cabramatta but don't know your Banh Xeo (Vietnamese savoury crepes) from your Banh Mi Thit (pork rolls), let Jennifer from Jenius:The Spectacular Culinary Adventures of a Sydney Gen Y, and Betty of Betty's Bites take you on an amazing foodie adventure. Jen, who is far from a vegetarian, tells me that her favourite Cabramatta restaurant (of the moment) is Duy Linh Vegetarian Restaurant for "their vegetarian take on pho (Vietnamese beef noodle soup)!" Jen says Vietnamese cuisine is significant to her because "while I've been born and raised in Australia, both my parents grew up in Vietnam. I love the cultural signigicance of certaqin dishes and how there's a family story behind them. Taste-wise, I adore the clean and simple flavours which is reflective of the lifestyle over there." www.iatemywaythrough.com/tours.html

Hot Press!

Jennifer is SBS' latest Featured Foodie. In a sequence of interview questions, she talks about how her cultural heritage has influenced her booking, her inspiration for creating the I Ate My Way Through series, what family recipe she most likes to cook and more. Click to read the interview.

She was also recently nominated for Cosmopolitan Magazine's Fun Fearless Female Woman Of The Year award! Please show your support and vote for her! :)

New Low Price

We have worked with our distributing team to lower the Retail Recommended Price of I Ate My Way Through Singapore & Vietnam! You can now get the same hard cover culinary memoir for just AU$34.99!

New Stockist!

Please join us in welcoming our newest stockist, Fatboye Group!

Fatboye Group have an eclectic mix of new fashion labels, furniture, design pieces, accessories, books (now including copies of our title 'I Ate My Way Through Singapore & Vietnam'), art and more!

They're at two amazing pop-up locations in Sydney - Bondi Beach and The Arthouse Hotel.

For more information, visit www.fatboyegroup.com

Mother's Day special

Give the gift of love and food this Mother's Day with a special hard cover photographic memoir by I Ate My Way Through. We're offering free postage on all sales made before Mother's Day, so get cracking! It's just around the corner! Buy Now >

Spotted on TV

Our book was recently featured on Channel 7's Sunrise and showcased to Australia nation-wide on TV! Missed the live cross? Here's the footage:

Happy Chinese New Year! In some rather exciting news, we will be working with Asian Home Gourmet at Sydney's Chinese New Year festival market over the next three days! We will be on stage, presenting a line up of delicious kitchen demonstrations.

I Ate My Way Through Singapore & Vietnam will also be on sale so pop by and say hi!

Event Details
Date: Friday 12 - Sunday 14 February 2010
Time: Friday 4.00pm-10.00pm & Saturday/Sunday 11.00am-10.00pm
Venue: Belmore Park, across Eddy Avenue from Central Station
Cost: Free
For more information: www.cityofsydney.nsw.gov.au/cny/Events/ChinatownMarkets.aspx

I Ate My Way Through Singapore & Vietnam is now stocked at even more bookstores - just in time for Christmas! Check out our list of stockists on the Contact page and buy a copy or two for that special foodie in your life.

As seen in 9to5!

On page 56 in the Alive section of this week's edition of Nine To Five Magazine, is a fantastic review of our book!

It reads:

Food blogging it seems, is the new rage and one of Australia's best is Jennifer Lam (best known for her blog jenius.com.au). Lam has switched the blog for the book in the first of her I Ate My Way Through collection and she invites you on her journey to the exotic food-loving countries of Singapore and Vietnam. Part photography journal and part travel diary, the book is the perfect coffee table addition and thoroughly shows Lam's gastronomic experience (she even covers the plane food). With inspiring dishes and brilliant photos you'll feel like you're at the table.

Nine To Five is a valuable source of shopping, fashion, beauty, health, food, travel and career advice for people living and working in Sydney. It is published every Monday and has a circulation of 40,116.

The perfect addition to any foodie's bedside table: I Ate My Way Through Singapore & Vietnam

It has been a long tradition that foodies alike dose off to sleep with a culinary book in hand.

At 240mm x 200mm, I Ate My Way Through Singapore & Vietnam, is a huggable hardcover photographic memoir coffee-table style book that has been tested by many foodies including the book’s author, Jennifer Lam (of top Australian food blog, JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au). She has produced this book to “excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!”.

I Ate My Way Through’s books are designed and produced with a focus on combining beautifully illustrated designs with delectable photographs and stunning high quality print materials –making them an ideal gift for foodies this Christmas.

I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through's finished products are unique, innovative, and the very best.

I Ate My Way Through’s first book: I Ate My Way Through Singapore & Vietnam (RRP $49.95) is available for purchase online at www.iatemywaythrough.com or at selected delicatessens, cafés and independent book stores such as Ampersands Café and Bookstore in Paddington and Storm Imaging at Surry Hills; with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

For further information about I Ate My Way Through books and stockists, visit www.iatemywaythrough.com.

For all media and distribution enquiries, interviews or images, please contact Jennifer Lam on 0413 907 414 or jennifer@iatemywaythrough.com.

We are exhausted! Thanks to the support of over 150 Sydney food aficionados including bloggers, chefs and travel/food editors, last night's launch of I Ate My Way Through Singapore & Vietnam was a success! A big thank you goes out to everyone who attended, as well as our sponsors, Saigon Saigon and Aja wines who brought the experience to life!

As seen in MX Newspaper!

We are thrilled to have been featured in today's MX newspaper! Sydney commuters were greeted with a big foodie smile on page 5 of MX. MX is a bright, energetic must read for the busy city worker targeting the young and affluent – a generation driven by aspiration. mX provides an afternoon ‘pick me up’ for city commuters with its daily mix of fun news, sport and entertainment.

FOR IMMEDIATE RELEASE

I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Founded upon the entrepreneurial spirit of top Aussie food blogger, Jennifer Lam (of JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au), I Ate My Way Through is on a mission to excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!
I Ate My Way Through's books are designed and produced with a focus on combining beautifully illustrated designs with stunning high quality print materials -making them ideal gifts or must-have bedside or coffee table books.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through's finished products are unique, innovative, and the very best.

I Ate My Way Through’s first book: I Ate My Way Through Singapore & Vietnam is out now (RRP $49.95) with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

I Ate My Way Through will be inviting guests to experience their new book: I Ate My Way Through Singapore & Vietnam at Global Gallery on Thursday 12th November; with a photography exhibition and a selection of authentic Vietnamese canapés from Saigon Saigon matched perfectly with Aja wines.

Saigon Saigon is a popular restaurant in Glebe, offering an authentic Vietnamese dining experience. In fact, their décor of paintings, wood carvings, hand-made lanterns and bamboo menu folders have all been sourced from Saigon, Vietnam; and most produce is even purchased personally by the Vietnamese restaurant owner’s mother on a daily basis. They will help bring to life a real Vietnamese taste without guests having to hop on a plane. For more information about Saigon Saigon, visit www.saigonsaigon.com.au.

Aja (pronounced Asia) and Aja Blush have been specifically blended to match Asian cuisine.  Ajaaims to achieve an upfront fruitiness which complements a wide variety of Asian flavours, from the more delicate, fragrant ingredients in Asian cuisine, to counterbalancing the heat of spicier dishes; plus it has a crisp finish which helps to cleanse the palate, and serves the Asian custom of sharing several very different flavoured dishes in the one meal. Aja Blush was created next for anyone who prefers red to white.  A lower alcohol, lightly sparkling Moscato blush wine, Aja Blush is deliciously refreshing with just a hint of sweetness.  For more information and stockists visit www.ajawines.com.au.

The I Ate My Way Through exhibition will be displayed at Global Gallery in Paddington, Sydney, for 1 week -starting Tuesday, 10th November, 2009.

For further information about I Ate My Way Through books and stockists, visit www.iatemywaythrough.com.

For all media and distribution enquiries, interviews or images, please contact Jennifer Lam on 0413 907 414 or jennifer@iatemywaythrough.com.

FOR IMMEDIATE RELEASE

I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Founded upon the entrepreneurial spirit of top Aussie food blogger, Jennifer Lam (of JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au), I Ate My Way Through is on a mission to excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!

I Ate My Way Through's books are designed and produced with a focus on combining beautifully illustrated designs with stunning high quality print materials -making them ideal gifts or must-have bedside or coffee table books.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through's finished products are unique, innovative, and the very best.

I Ate My Way Throug’s first book: I Ate My Way Through Singapore & Vietnam is out now (RRP $49.95) with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

I Ate My Way Through will be officially launching at Global Gallery on Thursday, 12th November, with wine sponsorship from Aja (pronounced Asia). Aja White and Aja Blush have been specifically blended to match Asian cuisine. For more information and stockists visit www.ajawines.com.au.

The I Ate My Way Through exhibition will be displayed at Global Gallery in Paddington, Sydney, for 1 week -starting Monday 9th November.

For further information about I Ate My Way Through books and stockists, visit www.iatemywaythrough.com.

For all media, sponsorship and distribution enquiries, interviews or images, please contact Jennifer Lam on +61 (0) 413 907 414 or jennifer@iatemywaythrough.com.

Save the date! We are proud to confirm that we will be launching officially on November 9 - 15. Launch night TBC. Don't forget to subscribe for an invite!

We have just joined the Twitterverse! Follow us on Twitter to see what we're up to.

This website is officially launched! Special thanks to Lash Creative for the sleek design. Why not head over to our blog? Discover the world's best street food vendors or share a personal favourite.

The first shipment has arrived! Hooray! There's 1 tonne of books so we'll be busy unloading today. Stay tuned :)

We have with us here, the advance copy of I Ate My Way Through Singapore & Vietnam! It’s such a beautiful book, we’re feeling quite teary and proud.

Jennifer boards an Emirates flight to London! She will be eating her way through London, Barcelona, Paris, Cannes, Monaco, Nice, Bologna, Venice, Santorini and Dubai in the next 5 weeks.

Proof-reading the final design before submission to the printers!