Consumer goods

I Ate My Way Through is an online food & travel concierge - a resource for those who travel with their appetites first.

From our humble roots as one of Australia's longest running food blogs, we started as Jenius.com.au in 2006 and following the demand of our readers for real-world experiences, we began curating food tours and food crawls in 2009. Both brands joined forces in 2013 to truly embrace the potential of online to simplify the process of finding where to go and what to eat.

We're inspired by the provenance of food and the untold culinary stories behind street hawkers, cafes, eateries, bakers, breweries, producers, manufacturers and markets. In turn, we hope to elevate and enrich your eating, cooking and travel adventures so you can squeeze more joy out of every day.

Our specially curated guides and food events directory celebrates the kaleidoscope of cultures surrounding us, making it more accessible than ever to support local and independent businesses.

We're always on the prowl for incredible local food experiences and we trust I Ate My Way Through will become your springboard to many fond memories and real connections.

-- Jennifer Lam (@_jenlam)
Founding Editor